Every brand has a story to tell.
Featured —
Adobe CC
With a nod to its past, Adobe CC utilizes enhanced mnemonic imagery to express the power of creativity as it forges a new home in the cloud.Case Studies —
Pablo's Ecommerce Platform
Entering the direct-to-consumer market, Pablo launches an ecommerce platform.
Gilead Web Refresh
Gilead's new web presence aligns with brand goals and provides a sustainable approach to content management and usability.
VMware Brand Redesign
In order to have this industry leader more accurately align with its value proposition, a legacy mark was abandoned for a more confident logotype and a complete branded system.
Pablo's Online Experience
Pablo’s new website captures his products in their most aesthetically pure form.
E.C. Reems Transformation
Project Color Corps embarked on its first large-scale project to transform the E.C. Reems Academy of Technology and Arts in Oakland, CA into a vibrant sanctuary for learning.
McAfee's Brand Portal
McAfee’s new portal ensures consistent brand identity usage across a global workforce.
Adobe's Acrobats
For the newest release of Adobe Acrobat, Tolleson reinterprets the iconic mark, offering an innovative take on a celebrated past.
Adobe Creative Cloud
The Creative Cloud launch imagery exemplifies all that the platform promises: innovation, collaboration and creativity without restraint.
swissnex Magazine
The swissnex mantra "We connect the dots" inspired a series of visuals expressing the active, modular character of the enterprise.
Adobe Creative Suite 6
The images created for CS6 work in concert to tell a captivating story of boundless creativity and endless possibility.
The Core of a Brand
An identity born on the cutting room floor represents a talented group of film editors.
Consolidated Holdings
The Thiel Capital wordmark showcases a collaborative effort with Tolleson to bring unity to a portfolio of nonprofit and for-profit ventures.
Sephora Retail
Through a signature retail experience as individual as each customer, Sephora invites every woman to embark on a path of her own making – a journey recognizable as uniquely Sephora.
Adobe Lightroom
With the latest release of Lightroom, our goal was to create and capture the most creative, aspirational and evocative image that we could achieve — entirely in camera.
Genworth Visual System
In the complex world of finance, Tolleson offers an effortless blueprint for Genworth Financial Wealth Management’s brand identity.
Palm DNA Project
In anticipation of an acquisition by HP, this lookbook was designed to inspire the future look of Palm smart phones and their operating system.
Coalesse Showroom 2011
After three years of building this Steelcase brand, this year’s Neocon showroom seamlessly integrates the live/work story into the Coalesse experience.
Cisco Brand Guidelines
After several key acquisitions, this technology leader required a graphic system capable of communicating company’s growth, renewed energy and emergence in new markets.
Coalesse Showroom 2009
One year after a successful brand launch, Coalesse returned to Neocon to share their inspired product offering and a new line of outdoor furniture.
Source Energy Identity
In order to speak to an international audience that often times included royalty, this Saudi Arabian power venture sought to develop a brand that could entice purchasers and engage the broader industry.
Mattel's Barbie Brand
In order to extend her appeal to the fashion forward mindset of an aging “tween” audience, Tolleson performed a facelift on the Barbie brand.
Adobe Creative Suite 5
Adobe Creative Suite 5 called for more powerful imagery to depict the more robust integrated workflow that was to be championed at launch.
Gap Brand Refresh
An initiative to revitalize their identity and modernize it for an ever-changing consumer base resulted in a brand evolution and new hierarchy and label system for Gap sub-brands.
Photoshop Identity
Adobe wanted to create a consumer-facing brand that would move the concept of Photoshop beyond the box and extend the reach of its most popular product.
HP Launch Event
After acquiring Palm, HP unveiled three new mobile products and outlined the future of HP webOS to more than 500 members of the press in a 28,000-square-foot event space.
ASI, Cal Poly Refresh
The University mantra of “Learn by doing” inspired an educational approach to reinvigorating this student organization’s brand image on a visually cluttered campus.
HP Digital Case Study
In a Herculean effort, design and development support is provided for launching three new products and migrating palm.com over to HP’s parent site.
Coalesse Brand Inception
Coalesse, a Steelcase company, is a premium furnishings brand that delivers progressive live/work solutions for today’s knowledge worker.
Coalesse Digital Projects
Providing integrated digital tools for Coalesse aligns with the business strategy to simplify the sales and purchasing experience at every customer touchpoint.
Coalesse Showroom 2010
This engaging showroom experience enhanced Coalesse’s connections with their audience at Neocon 2010.
Adobe Digital Art
Inspired by Adobe’s core values, we strive to produce original imagery that is exceptional, innovative, involved and genuine.
Barbie License Guides
Mattel executives partnered with Tolleson to develop bi-annual licensing style guides that would propel Barbie from a toy brand to a thriving fashion brand.
Cali Girl License Guide
In an attempt to appeal to a maturing audience, this specialty-licensing guide extends the Barbie brand by submerging her in contemporary beach culture.
Godiva Licensing Program
This licensing program extends the Godiva brand to larger markets and maintains the prestige associated with the legendary chocolatier.
Godiva Evolution
Godiva’s Platinum collection reinforced its market leadership position by infusing the brand with fresh spirit and modern appeal in order to shift its market perception from that of a rare extravagance to a daily pleasure.
Gmund Color System
This comprehensive paper promo for Gmund combines three product lines into one portable binder. Systematic organization inspired a cerebral approach to looking at the color wheel in a new light.
Gmund Paper Promotion
This casebound series is a comprehensive showcase of Gmund’s specialty papers consisting of eight projects detailing eight different categories of design.
Cartoon Network's Ben 10
In order to speak to an international audience that sometimes included royalty, this Saudi Arabian power venture sought to develop a brand that could communicate its premium benefits and entice investors.
Pixar 20th Anniversary Book
This volume for Chronicle Books showcases the first 20 years of Pixar animation from its inception in 1986 to the debut of the movie, Cars.
Adobe Corporate Imagery
After years of defining the look of Adobe’s software product line, Tolleson was asked to define a corporate imagery system that signals creativity and integration across a variety of communications channels.
Turnstone Packaging
Turnstone’s irreverent sense of humor in its company voice inspired an editorial solution to the packaging that introduced you to the brand from the moment the shipping box arrives at your doorstep.
Secret Saturdays Licensing Kit
This style guide serves as a toolbox for licensees to create new products, packaging and promotional materials for Cartoon Network’s latest entertainment property.
Clarium Identity System
In order to communicate that sense of value to premium investors, this identity relies on manufacturing techniques to achieve high-level communication across all marketing materials and sales tools.
EA Sports Active Product Launch
This groundbreaking product launch creates a unique and ownable category of simulated gaming focused on personal fitness.
Navigenics Product Launch
In order to launch its genetic testing products, this start-up company needed a complete brand experience that exuded trust and walked individuals through a sensitive process.
Cisco's Online Experience
The desire to move away from strictly static representation of its corporate and social responsibility efforts results in an engaging online experience that reflects Cisco’s dynamic solutions.
Genentech Corporate Communications
A long partnership ensures consistent corporate messaging that projects Genetech’s commitment to scientific rigor with human warmth and fellowship.
Adobe Creative Suite 4
Adobe Creative Suite 4 focuses on the mnemonic naming system prevalent in the user interface and the color-coding of point products in order to instill recognition with the user from product to product.
Coalesse Art Prize Event
This installation for the premier ArtPrize event which debuted as the world’s largest art festival gave the creative audience an interactive way to express themselves and connect with the Coalesse brand.
Art of the Music Video Book
Thirty Frames Per Second is the first book of its kind to celebrate the art of the music video by capturing the energy of video in print.
Adobe Creative Suite 3
After a key acquisiton of a competitor, this launch campaign strategically unifies an expanded product portfolio and illustrates the enhanced synergy between old and new offerings.