A New Identity Takes Flight

Joby is reimagining the future of mobility. Their all-electric, vertical take-off and landing (eVToL) vehicle, promises to ease congestion, reduce emissions and recapture the joy of flight. At a time when Joby was looking to emerge from stealth mode, they partnered with us to help them position their offering narratively and visually, balancing the breakthroughs of their aerospace technology with their future ambitions to be a consumer-facing, ride-sharing service.

Joby Aviation Heart Logo
Joby Aviation Aircraft Top Down
Joby Aviation Logo Over Horizon

Utilizing the airfoil, we extended the vehicle’s design language into the logo to establish a deeper integration between product and brand.

Joby Aviation Identity Heart Crop
Joby Aviation Aircraft

The new identity was part of a larger effort to transition Joby out of stealth mode and prepare for its public stock listing.

Joby Aviation IPO Wall Street Aircraft
Joby Aviation IPO Wall Street with Employees