Forging A New Experience
In the eyes of architects, designers and homeowners, Rocky Mountain Hardware (RMH) is without peer. Their hand-poured bronze castings are revered industry-wide for their quality and craftsmanship. RMH wanted to convey these qualities in a digital environment, and engaged Tolleson to redesign its website from the ground up, placing an emphasis not only on usability, but on the overall brand experience.
![Rocky Mountain Hardware Interactive - Photography of the Art of Creation](https://tolleson.com/wp-content/uploads/2015/10/rocky-mountain-hardware-interactive-photograph-art-of-creation.jpg)
The site was designed with product discovery and design inspiration in mind, while also requiring several technical enhancements, including a custom product configurator.
![Rocky Mountain Hardware Website on a Laptop and Tablet](https://tolleson.com/wp-content/uploads/2015/10/rocky-mountain-hardware-interactive-web-product-laptop-tablet.jpg)
![Rocky Mountain Hardware Product Landing Web Pages](https://tolleson.com/wp-content/uploads/2015/10/rocky-mountain-hardware-interactive-web-landing-product-2up.jpg)
![Rocky Mountain Hardware Photography - Gros Ventre Home](https://tolleson.com/wp-content/uploads/2015/10/rocky-mountain-hardware-interactive-photograph-gros-ventre-home.jpg)
Photographing each of RMH’s marquee collections with personal objects helped tell a story about the products and how they fit within the owner’s lifestyle and design aesthetic.
![Behind the scenes at the Rocky Mountain Hardware Photo Shoot](https://tolleson.com/wp-content/uploads/2015/10/rocky-mountain-hardware-interactive-photograph-behind-the-scenes.jpg)
![Rocky Mountain Hardware Photography of Flute Handle](https://tolleson.com/wp-content/uploads/2015/10/rocky-mountain-hardware-interactive-photograph-flute.jpg)
![Rocky Mountain Hardware Products - Roger Thomas and Lenny Kravitz](https://tolleson.com/wp-content/uploads/2015/10/rocky-mountain-hardware-interactive-roger-thomas-lenny-kravitz-2up.jpg)
We curated RMH’s library of photo assets and provided guidance on how to showcase product, process and built spaces on the site and in future photo shoots.
![Rocky Mountain Hardware Website Hero Image - Artisan Ted Boener](https://tolleson.com/wp-content/uploads/2015/10/rocky-mountain-hardware-interactive-photograph-artisan-ted-boener.jpg)
![Rocky Mountain Hardware Interactive Website - Lenny Kravitz Product Collections](https://tolleson.com/wp-content/uploads/2015/10/rocky-mountain-hardware-interactive-collections-kravitz-design.jpg)
![Rocky Mountain Hardware Photography of Patio and Doorknob](https://tolleson.com/wp-content/uploads/2015/10/rocky-mountain-hardware-interactive-photo-patio-doorknob.jpg)
![Rocky Mountain Hardware Website Pages - Explore Our Process](https://tolleson.com/wp-content/uploads/2015/10/rocky-mountain-hardware-interactive-web-explore-our-process-2up.jpg)
With a highly technical and customizable product, it was important to establish a hierarchy of product information to optimize the experience for the mobile environment.
![Rocky Mountain Hardware Interactive Website viewed on Tablet and Mobile of Product Configurator](https://tolleson.com/wp-content/uploads/2015/10/rocky-mountain-hardware-interactive-tablet-mobile-configurator.jpg)
![Rocky Mountain Hardware Website Hero Image - Product Configurator Photograph](https://tolleson.com/wp-content/uploads/2015/10/rocky-mountain-hardware-interactive-photograph-configurator.jpg)