Through the Looking Glass Wall
NanaWall’s glass wall systems are beautifully crafted and precision-engineered to perform in any environment, opening up residential and commercial projects to extraordinary possibilities. Seeking to promote the superior caliber and performance of its product portfolio, NanaWall partnered with Tolleson to reset its brand platform and design an engaging new web experience targeting a diverse set of audiences.
A strategic positioning and identity refresh were part of a broader effort to set the new visual direction for NanaWall and lay the groundwork for a website redesign.
The curation of NanaWall’s photography was influenced by the repositioning work, highlighting the architectural transformations enabled by a moveable glass wall system.
The site was architected with clear user pathing, allowing NanaWall’s diverse customer base to self-select and discover information tailored to their specific needs.
Behind each path users were guided towards content ranging from product overviews to engineering specs.