Lucid Motors

When we first met the team at Lucid Motors, they were then known as Atieva, quietly operating out of a nondescript office park space in Silicon Valley. But behind closed doors, designers and engineers were busy at work, completely reimagining the automotive experience. With their sights set on a public unveiling of their flagship vehicle, we were invited into their studio to help position the new car brand, craft the identity, and launch the company under the Lucid Motors name.