Navigating Ease of Mind

The test kits produced by Navigenics educate and empower users and their physicians by providing insights into genetic predispositions. In order to launch its products, this start-up company needed a brand experience that exuded trust and walked individuals through this somewhat sensitive process.

Tolleson was able to build this brand from the ground up – from the identity to the collateral system and ultimately the online experience that defined the product offering. In collaboration with internal developers, we delivered a simple at-home experience that was the first of its kind on the web.