When Blue Means Go
With the introduction of Lucid’s luxury electric sports-sedan, the Lucid Air Sapphire, we worked alongside their design team to create a unique identity reflective of the vehicle’s power and elevated performance. The Sapphire logo is built with a customized typeface, precisely crafted to capture the essence of speed and acceleration.
![Lucid Air Sapphire Logo](https://tolleson.com/wp-content/uploads/2022/11/Lucid_Sapphire_Image-4.jpg)
![Lucid Air Sapphire with Experience Statement](https://tolleson.com/wp-content/uploads/2022/11/Lucid_Sapphire_Image-5.jpg)
The Sapphire logo was crafted to operate within the design language created for the family of Lucid Air wordmarks.
![Lucid Air Sapphire Family of Logos and Wordmarks](https://tolleson.com/wp-content/uploads/2022/11/Lucid_Sapphire_Image-7.jpg)
The Sapphire was revealed at Monterey Car Week, showcasing its custom blue trim experience and completely new 1200 HP, three-motor powertrain.
![Lucid Air Sapphire Reveal](https://tolleson.com/wp-content/uploads/2022/11/Lucid_Sapphire_Image-8.jpg)
![Lucid Sapphire Air Interior](https://tolleson.com/wp-content/uploads/2022/11/Lucid_Sapphire_Image-9.jpg)
![Lucid Air Sapphire Three-Motor Powertrain](https://tolleson.com/wp-content/uploads/2022/11/Lucid_Sapphire_Image-10.jpg)
![Lucid Air Sapphire Electric Motor](https://tolleson.com/wp-content/uploads/2022/11/Lucid_Sapphire_Image-11.jpg)
![Lucid Air Sapphire Rear](https://tolleson.com/wp-content/uploads/2022/11/Lucid_Sapphire_Image-12.jpg)
![Lucid Air Sapphire In Motion](https://tolleson.com/wp-content/uploads/2022/11/Lucid_Sapphire_Image-13.jpg)