When Blue Means Go

With the introduction of Lucid’s luxury electric sports-sedan, the Lucid Air Sapphire, we worked alongside their design team to create a unique identity reflective of the vehicle’s power and elevated performance. The Sapphire logo is built with a customized typeface, precisely crafted to capture the essence of speed and acceleration.

Lucid Air Sapphire Logo
Lucid Air Sapphire with Experience Statement

The Sapphire logo was crafted to operate within the design language created for the family of Lucid Air wordmarks.

Lucid Air Sapphire Family of Logos and Wordmarks

The Sapphire was revealed at Monterey Car Week, showcasing its custom blue trim experience and completely new 1200 HP, three-motor powertrain.

Lucid Air Sapphire Reveal
Lucid Sapphire Air Interior
Lucid Air Sapphire Three-Motor Powertrain
Lucid Air Sapphire Electric Motor
Lucid Air Sapphire Rear
Lucid Air Sapphire In Motion