When Blue Means Go
With the introduction of Lucid’s luxury electric sports-sedan, the Lucid Air Sapphire, we worked alongside their design team to create a unique identity reflective of the vehicle’s power and elevated performance. The Sapphire logo is built with a customized typeface, precisely crafted to capture the essence of speed and acceleration.
The Sapphire logo was crafted to operate within the design language created for the family of Lucid Air wordmarks.
The Sapphire was revealed at Monterey Car Week, showcasing its custom blue trim experience and completely new 1200 HP, three-motor powertrain.