Sustainable Packaging Implementation for Nike | Tolleson
Move to Zero:
Getting Everyone on the Same Package
Spacer
The more you’ve done, the more you can do.
After creating and launching multiple packaging systems, Nike asked us to implement those systems across all global retail touchpoints, from their factory stores to their presence at the Olympics. As big as that was, we saw an even larger opportunity: to vertically integrate packaging production, from procurement to manufacturing.
Key to us taking the lead and connecting the right groups was our deep knowledge of licensing and manufacturing programs. As a partner tackling production on a global scale, we were able to improve efficiency with significantly greener materials—driving Nike’s mission toward zero-footprint packaging with a positive impact on their business.
A retail system at scale, and a step forward as a more sustainable brand.
Spacer
Project Information
Project
Sustainable Packaging Implementation
Services
Visual Identity
Editorial
Photo & Video
Packaging
Go-to-Market
Visual Identity
Editorial
Photo & Video
Packaging
Go-to-Market
Deliverables
Visual Language
Illustration
Iconography
Brand Toolkit
Brand Guidelines
Copywriting
Art Direction
Planning & Scouting
Casting & Styling
Shooting & Filming
Production & Editing
Packaging Design
Templates
Implementation
Production
Campaign
Launch Planning
Collateral
Presentations
Visual Language
Illustration
Iconography
Brand Toolkit
Brand Guidelines
Copywriting
Art Direction
Planning & Scouting
Casting & Styling
Shooting & Filming
Production & Editing
Packaging Design
Templates
Implementation
Production
Campaign
Launch Planning
Collateral
Presentations
Industry
Lifestyle
Partners
Global Packaging Design Studio
Nike Sustainability
Global Packaging Design Studio
Nike Sustainability
Spacer
Mission Statement
The Nike Global Packaging Design Studio connects the entire OneNike packaging ecosystem, emphasizing sustainability, consistency, and efficiency while creating memorable end-to-end consumer experiences.
Spacer
Single Large Image
Spacer
Single Large Image
High concept.
Lower
footprint.
Nike Move to Zero
Craft Bags
Spacer
A message on every bag
We developed sustainable solutions for retail by replacing single-use plastic bags with base forms made of recyclable and reusable materials that each store could uniquely brand. And used some of that space to describe Nike’s Move to Zero program and their deepened commitment to sustainability.
Spacer
Single Image
These sustainable retail practices have not only helped Nike towards its goals as a sustainable business, it’s yielded coveted collectors items. Their reusable totes have become popular enough to be sold—bringing money back into local sustainability programs.
Spacer
Single Large Image
Spacer
Single Large Image
BEST FEET
FORWARD
Nike Move to Zero
Shoeboxes
To introduce the Move to Zero program, we elevated Nike’s flagship product—their shoes—with messaging about the recyclable materials used in the box and the shoes.
Spacer
Without-the-box thinking
The Nike OneBox is a shoebox made of 90% recycled material that ships in its own container, eliminating the wasteful “box in a box” issue. Furthermore, it functions as a return box, eliminating a possible third box.
Spacer
Spacer
Single Large Image
Tokyo
2020
Nike MTZ
Olympians
Spacer
Going for the gold standard
When Nike asked us to bring Move to Zero to the Olympics, we already had the principles and volume in place to create Team USA garment bags from sustainable materials.
Our design journey led us to include visual elements from Nike Grind—their circular design initiative that uses post-industrial manufacturing scrap to make new materials.
Spacer
Vignette
Working directly with the Nike Grind team, we included details in the garment bag’s zipper and buckles that matched the signature pattern of their Olympic medal stand.
Spacer
Single Large Image
Packaging
Moves to Zero
Nike Move to Zero
Equipment Packaging
Spacer
Move to Zero, systemized
The next step was to help Nike evolve the global packaging system to include Move to Zero’s look, feel, and materials. This broad effort required us to build a cohesive system spanning all types of equipment and apparel, across billions of packages.
Spacer
Single Large Image
The visual grid system was developed with nods to the lines on courts and fields of various sports.
Spacer
Single Large Image
Spacer
Single Large Image
This robust expanded global packaging system was created to account for all types of products.
Spacer
Single Image
Spacer
Single Large Image
Spacer
One system fits all
Before this project, each region was responsible for its own packaging, a major obstacle to brand consistency. We developed a design system for Nike’s digital shipping with the flexibility and nuance to fit any form factor—providing a unified global platform of sustainable materials for all geographic regions.
Spacer
Single Image
Spacer
Single Image
Sustainability is universal
As part of our effort to transform Nike’s digital shipping system, we carefully honed Move to Zero’s tone of sustainability messaging so that it could be appreciated in different languages.
Spacer
Single Image
Spacer
Related
Spacer
Feel like a fit?
Let us know what’s on your mind.
You can tell us about your goals or just say hello.