Nike | Tolleson
Nike
Partnering with One of the World’s Most Ambitious Brands
Spacer
Nike is the champion that still moves like a challenger. And it seems that just about every agency has worked with them in some capacity.
Our work with Nike began in the ‘90s, developing in-store graphics for new sneaker drops. Today, we’re embedded with Nike’s global packaging design team as a partner across a number of brand initiatives, from creating foundational systems to conceptual ideation on new activations.
For us, being a steward of Nike’s brand, business, and culture means a lot of things: not only creating and implementing comprehensive brand systems, but connecting the dots across their organization—and even enabling them to reach sustainability goals.
So a brand built on ambition can continue pursuing its mission.
Spacer
Projects
What we’ve done
Spacer
Featured Work
Spacer
Perspectives
How we think
Spacer
Many Minds,
One Meld
07—19
2024
On Concepting and Collaboration
For Nike’s House of Innovation
When Nike brought us in to work on packaging for the House of Innovation (HOI), we saw beyond the bag—and came up with concepts that ended up influencing multiple moments throughout the store. Here’s a look at some of the smaller details that helped create that bigger picture.
Spacer
Feel like a fit?
Let us know what’s on your mind.
You can tell us about your goals or just say hello.