UCSF | Tolleson
UCSF
Partnering with San Francisco’s
Healthcare Pioneer
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“Branding” is often a bad word in academic circles, however, you need a strong brand to attract the right donors, students, and funding. With an illustrious history of innovation, top-ranked schools, a top-ten hospital, leadership in NIH funding, and deep community involvement, UCSF wasn’t appreciated for all it truly is.
Internally, the sense of pride about UCSF was universal across its expansive network covering research, education, and health care. The challenge we faced together was organizing their myriad departments under one system and getting buy-in from so many different groups across their organization.
Working in deep partnership over the span of many years, we were able to align groups internally and reintroduce a world-class brand for their world-class institution. We delivered a flexible identity system that unifies all their entities visually, along with tools and guidelines so they’re empowered to amplify their pride.
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Projects
What we’ve done
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Featured Work
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