Studio TK | Tolleson

Before Studio TK, there was Teknion Studios—a new brand within Teknion, an established contract furniture leader. With the changing nature of the workplace, their team saw an opportunity to expand into ancillary spaces. After launching Teknion Studios with a collection of versatile design-forward pieces, they knew they had to break through with a new audience: architects and designers.

Our task was to land a big idea with a niche audience, something we had experience doing before. Together, we created a vision for a new brand narrative around the social nature of humanity in the workplace, grounded in the truths of the creative community. Which meant laying out a thematic journey piece by piece over the course of several years, that we brought to life through short and long-form editorial, experiential activations, and sales and marketing materials.