Brand Identity and Website for Pacific Tool | Tolleson
25,000 Specialized Tools
and
One Brand System
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Precision is critical in the aerospace industry: for every part of an aircraft, a specific tool is required. Pacific Tool has played a key supportive role for every Boeing airplane program since 1966. But they wanted to open their services to every airline on the planet.
Pacific Tool partnered with us to transform their catalog of over 25,000 specialized tools into a dynamic digital platform. We refreshed their brand and website, and streamlined the entire process for customers, making it quick and efficient to find the specific tools necessary for aircraft operations.
The new platform highlights Pacific Tool’s dedication to quality and innovation. Clients can now easily browse, select, and order tools in one place. This modernized procurement system also offers real-time inventory updates and faster delivery times, reinforcing Pacific Tool’s position as an industry leader. Our collaboration has helped enhance their service and expand their reach, ensuring their organization meets the evolving needs of the aviation sector.
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Project Information
Project
Brand Identity and Website
Services
Positioning
Verbal Identity
Visual Identity
Editorial
Web & Digital
Go-to-Market
Positioning
Verbal Identity
Visual Identity
Editorial
Web & Digital
Go-to-Market
Deliverables
Company Narrative
Brand Principles
Brand Architecture
Voice Attributes
Style Guide
Logo
Visual Language
Illustration
Brand Toolkit
Brand Guidelines
Copywriting
UI/UX
Component Library
Production & Editing
Collateral
Templates
Company Narrative
Brand Principles
Brand Architecture
Voice Attributes
Style Guide
Logo
Visual Language
Illustration
Brand Toolkit
Brand Guidelines
Copywriting
UI/UX
Component Library
Production & Editing
Collateral
Templates
Industry
Industrial
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“Our task was to turn their physical catalog of thousands of specialized parts into an intuitive digital system designed around how mechanics would use it day-to-day.”
Patrick Mercier, Account Director, Tolleson
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A Library
of Tools
Website
Homepage
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Tools on
the Go
Meeting the Challenge
Desktop to Mobile
Whether at their desk or on the go, we’ve made every tool easily accessible to customers through an intuitive interface and clear visual references, ensuring accuracy and confidence with every order.
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Retooled
and Ready
Brand Identity
Logo and Imagery
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Four Elements
Modernizing an aerospace leader
Pacific Tool’s journey to a modern digital platform led us to overhaul their brand. We crafted a fresh identity and marketing materials, shining a spotlight on their innovation and quality. The digital tools we made for them ensured their brand stays consistent across all services, helping them continue as leaders in the aviation industry.
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The “Infinite Possibilities” campaign marked Pacific Tool's debut in the industry, showcasing their diverse array of tools, services, and customization options.
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Related
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