Brand Development for Memo Furniture | Tolleson
Honoring the Essential
through Design
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In a world full of distractions, Memo Furniture was created to bring calm and focus. Believing that good design can enhance our lives, Memo crafts pieces that highlight essential connections by stripping furniture down to its basics. Their philosophy nurtures a deeper connection to the fundamental utility of each object, giving voice to the materials from which it was made, the techniques by which it was crafted, and the designer by whom it was created.
Inspired by their no-frills philosophy, we positioned the company around ”honoring the essential.” The visual identity, influenced by calming, nature-inspired elements and simple compositions, extends across their website, retail spaces, packaging, and marketing materials. This cohesive style offers a visual respite from the age of excess, bringing a return to the essential.
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Project Information
Project
Brand Development
Services
Positioning
Verbal Identity
Visual Identity
Editorial
Web & Digital
Photo & Video
Go-to-Market
Positioning
Verbal Identity
Visual Identity
Editorial
Web & Digital
Photo & Video
Go-to-Market
Deliverables
Company Narrative
Company Purpose
Brand Principles
Visual Language
Brand Toolkit
Brand Guidelines
Copywriting
UI/UX
Art Direction
Planning & Scouting
Casting & Styling
Shooting & Filming
Production & Editing
Collateral
Digital Content
Company Narrative
Company Purpose
Brand Principles
Visual Language
Brand Toolkit
Brand Guidelines
Copywriting
UI/UX
Art Direction
Planning & Scouting
Casting & Styling
Shooting & Filming
Production & Editing
Collateral
Digital Content
Industry
Design & Architecture
Partners
Jeff Crawford, Photographer
Jeff Crawford, Photographer
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Single Large Image
A Friendly
Face
Brand Identity
Wordmark
With its approachable serif design, the Memo logo embodies a certain warmth and human touch, along with a personal connection to the brand’s philosophy.
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Single Image
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Single Image
Memo’s quality craftsmanship and carefully selected materials show up in the simplicity and form of each piece.
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Natural
Accents
Brand System
Photography
We presented Memo’s nature-inspired textures paired with products to help create an atmosphere of calm and simplicity.
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“The photography was almost like a choreography, highlighting the furniture’s forms and materials in unexpected, delightful ways.”
Craig Clark, Associate Creative Director, Tolleson
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Harmonious colors and earthy hues enhance the focus on each product’s form and detail.
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Vignette
From the makers themselves to the inspired elements of each piece, Memo’s photography style highlights unique perspectives, showcasing Memo’s inviting warmth and dedication to craft.
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Single Large Image
We used templated layouts and photography to emphasize the simple elegance of each collection. Taking the opportunity to show the unique characteristics of every piece while reinforcing a larger design harmony.
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Vignette
Unexpected angles reveal the sculptural beauty of each collection, revealing details that transform it from functional to artful.
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Related
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