Website Refresh for Juniper Square | Tolleson
Product, Platform, and Promise
All Together
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Toting a refreshed, elevated brand system, it was time to bring that to life in Juniper Square’s flagship experience: their website.
We embraced this unique opportunity to reenvision a seamless expression of brand and product storytelling, along with digestible depth around the promise and complexity of their product build across multiple channels.
Diving into the details of their multifaceted platform, we took the time to carefully understand, then untangle and streamline their product articulation through copy and visuals across their site architecture.
We were fortunate to be deeply embedded with their sales, marketing, creative, and product teams—getting a good understanding of their ecosystem from different viewpoints. Working with a lot of moving parts, the content strategies we developed balanced aspiration with performance and aligned their in-product messaging with their cohesive brand story.
The site experience we delivered is an accessible launching point for investors and investment managers that still makes sense to a broader audience. On the back end, the site features modularity so internal teams can easily own and sustain it through smaller updates and larger changes. We also produced a library of icons and infographics that quickly illustrate complex product features and benefits.
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Project Information
Project
Website Refresh
Services
Editorial
Web & Digital
Go-to-Market
Editorial
Web & Digital
Go-to-Market
Deliverables
Content Strategy
Copywriting
UI/UX
Component Library
Digital Content
Content Strategy
Copywriting
UI/UX
Component Library
Digital Content
Industry
Technology
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A Path to
Enablement
Website
Category Introduction
The new website unveils Juniper Square’s positioning through a new category, partnership enablement.
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Four Elements
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Pieces made to fit together
We equipped Juniper Square’s marketing team with a visual sales enablement toolkit that contained a modular library of web components, product animations, and custom icons. From there, they can independently articulate their product offering and manage the site efficiently over time.
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Vignette
We distilled Juniper Square’s product features into user-friendly words and icons for easy scanning and understanding of its benefits and features.
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A Digital
Toolkit
Website
Modules and Components
We crafted responsive design assets to seamlessly adapt across devices and social media channels.
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Related
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