Armstrong | Tolleson
Armstrong
A Legacy of Raising the Ceiling
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Change is hard for any company, especially one that’s 160 years old. With more competitors entering the fray and people less aware of Armstrong’s sophisticated ceiling and wall solutions, it was time to refocus their brand.
Together, we dove into Armstrong’s heritage to develop a strategy that highlighted its innovative spirit and commitment to excellence for a broader, more contemporary audience.
Through many conversations, we secured buy-in from executives and stakeholders, and tested the new direction with customers and employees to build enthusiasm across the organization. The rebrand we delivered aligns Armstrong’s historic strengths with modern market demands, keeping the company relevant and innovative in a competitive landscape—and more than ready to write the next chapter of their storied legacy.
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