A Creative About Face
For the revolutionary Creative Suite 6, the first cloud-based release, we proposed that Adobe look beyond software, celebrating the creative freedom of its users and the emotional power of the creative process.
At the heart of each product identity are people. Coinciding with Adobe’s shift to a more inclusive, cloud-based subscription model, each product design celebrates the importance of personal expression.
From photo shoots to post-production design, the CS6 launch was a collaborative effort that included seven guest artists invited to contribute to the final product identities.
Each product image was deconstructed into the basic elements of its design language, then extended into a campaign.
The audacious spirit of CS6 is reflected in the final expression, showcasing the power of products – individually and working together – to tell a captivating story of boundless creativity and endless possibility.