A Creative About Face

For the revolutionary Creative Suite 6, the first cloud-based release, we proposed that Adobe look beyond software, celebrating the creative freedom of its users and the emotional power of the creative process.

At the heart of each product identity are people. Coinciding with Adobe’s shift to a more inclusive, cloud-based subscription model, each product design celebrates the importance of personal expression.

Adobe CS6 campaign with faces
Adobe CS6 Campaign with face as hero identity

From photo shoots to post-production design, the CS6 launch was a collaborative effort that included seven guest artists invited to contribute to the final product identities.

Adobe CS6 photo shoot with Oleg Dou Adobe CS6 photo shoot with Oleg Dou
Adobe CS6 photo shoot with Oleg Dou
Adobe CS6 photo shoot with Oleg Dou

Each product image was deconstructed into the basic elements of its design language, then extended into a campaign.

Adobe CS6 campaign design for website
Adobe CS6 product packaging
Adobe CS6 Premiere Pro Badge Identity
Adobe CS6 Premier Pro Hero Face
Adobe CS6 Premiere Pro Product Packaging Adobe CS6 Premiere Pro Product Packaging
Adobe CS6 Premiere Pro Product Packaging
Adobe CS6 Premiere Pro Product Packaging
Adobe CS6 Premiere Pro Laptop splash screen
adobe-cs6-dreamweaver-hero-face
Adobe CS6 Dreamweaver campaign in application of magazine spread
Adobe CS6 Campaign for InDesign
Adobe CS6 Campaign of InDesign production of the model process
Adobe CS6 InDesign Campaign Product Packaging
Adobe CS6 Photoshop Campaign of hero face
Adobe CS6 Photoshop Campaign showing texture process behind the production scenes
Adobe CS6 Photoshop Artwork
Adobe CS6 Photoshop Campaign on their Product website page on iPad
Adobe CS6 Illustrator Campaign Badge
Adobe CS6 Illustrator Campaign with hero face
Adobe CS6 Illustrator Product Page on an iPad

The audacious spirit of CS6 is reflected in the final expression, showcasing the power of products – individually and working together – to tell a captivating story of boundless creativity and endless possibility.

Adobe CS6 Campaign Icons System
Adobe CS6 Creative Suite Family on iPad and Signage
Adobe CS6 Creative Suite Packaging System
Adobe CS6 Hero Face of Black Woman, White eyes