A Cloud to Call Home
Adobe’s shift to the cloud transformed the industry, empowering users to harness their ideas anytime, anywhere. Tolleson defined a new identity for the launch. Constructed with a pair of nesting C’s, Adobe’s product icon has become a symbol for creativity and the foundation for successive identity refreshes over the years.
![Adobe Creative Cloud Identity 2015](https://tolleson.com/wp-content/uploads/2015/04/adobe-creative-cloud-2015-hero.jpg)
![Adobe Creative Cloud Marketing Documents Identity](https://tolleson.com/wp-content/uploads/2015/04/adobe-creative-cloud-marketing-documents.jpg)
![Adobe Creative Cloud Environments Detail](https://tolleson.com/wp-content/uploads/2015/04/adobe-creative-cloud-environment-detail.jpg)
For every new identity introduced to market, the team engages in a thorough design study of form and possibility.
![Adobe Creative Cloud System Products on a Laptop](https://tolleson.com/wp-content/uploads/2015/04/adobe-creative-cloud-system-products-laptop.jpg)
![Adobe Creative Cloud Exploration Identity Reflection](https://tolleson.com/wp-content/uploads/2015/04/adobe-creative-cloud-exploration-reflective-tall.jpg)
![](https://tolleson.com/wp-content/uploads/2015/04/adobe-creative-cloud-exploration-reflective.jpg)
![Adobe Creative Cloud Exploration Identity Reflection](https://tolleson.com/wp-content/uploads/2015/04/adobe-creative-cloud-exploration-light-trails.jpg)
![Adobe Creative Cloud Exploration Identity Reflection](https://tolleson.com/wp-content/uploads/2015/04/adobe-creative-cloud-exploration-blue-light.jpg)
For the second release, the identity maintained its foundational form with new levels of refinement, affirming the cloud as the definitive home for creative endeavors.
![Adobe Creative Cloud Identity 2014](https://tolleson.com/wp-content/uploads/2015/04/adobe-creative-cloud-2014-hero.jpg)
![Adobe Creative Cloud Dock Icons System](https://tolleson.com/wp-content/uploads/2015/04/adobe-creative-cloud-dock-icons.jpg)
![Adobe Creative Cloud Bus Shelter Poster Campaign](https://tolleson.com/wp-content/uploads/2015/04/adobe-creative-cloud-bus-shelter-poster.jpg)
![Adobe Creative Cloud with Texture on Bus Shelter Poster](https://tolleson.com/wp-content/uploads/2015/04/adobe-creative-cloud-texture-bus-shelter-poster-2up.jpg)
![Adobe Creative Cloud Bus Shelter Poster Campaign](https://tolleson.com/wp-content/uploads/2015/04/adobe-creative-cloud-2014-laptop.jpg)
![Adobe Creative Cloud Bus Shelter Poster Campaign](https://tolleson.com/wp-content/uploads/2015/04/adobe-creative-cloud-2014-release-video.jpg)
For the debut of Creative Cloud, the identity made a dramatic splash to signal the start of a creative revolution.
![Adobe Creative Cloud 2013 Identity Detail Top](https://tolleson.com/wp-content/uploads/2015/04/adobe-creative-cloud-2013-detail-top.jpg)
![Adobe Creative Cloud 2013 Identity](https://tolleson.com/wp-content/uploads/2015/04/adobe-creative-cloud-2013-hero.jpg)
![Adobe creative Cloud Identity 2013 Detail Center](https://tolleson.com/wp-content/uploads/2015/04/adobe-creative-cloud-2013-detail-center.jpg)
![Adobe Creative Cloud Web Product on a Laptop](https://tolleson.com/wp-content/uploads/2015/04/adobe-creative-cloud-web-product-laptop.jpg)
![Adobe Creative Cloud 2013 Identity on Subway and Office Campaign](https://tolleson.com/wp-content/uploads/2015/04/adobe-creative-cloud-application-subway-office-2up.jpg)