The Paper Trail to Purchase
The growing importance of online sales prompted Gmund to redesign its website with an e-commerce solution. Tolleson collaborated on the project to help streamline the overall user experience, guiding shoppers from perusal to purchase.
The responsive site optimizes by device, and also acknowledges a user’s locale – accommodating for language, regional distribution agreements and product availability.
Calibrated to handle both conventional and custom orders, the site is capable of managing over 100,000 unique SKUs, which seamlessly integrate into Gmund’s ERP system.
The site also introduced the Paperie, a gift and merchandise store targeting the consumer market.