Designed to Look Good on Paper

Revered for quality and precision, Gmund is consistently ranked among Germany’s top brands. For more than a decade, Tolleson has helped Gmund grow into an internationally recognized company, defining a strong brand identity and curating palettes and finishes across each of its paper collections.

Gmund Brand Refresh Business System Collateral

Gmund’s original logo is supported by a new color palette, typeface and business system, perfectly representing a brand known for craftsmanship and regarded for innovation.

Gmund Brand Refresh Color and Logo System
Gmund Brand Refresh Business Cards Stacked - Florian Kohler
Gmund Brand Refresh Swatchbooks

The identity system is subtle, allowing the paper to provide the main brand experience.

Gmund Interactive - Woman fanning paper sheets
Gmund Brand Refresh Guidelines
Gmund Brand Refresh Photography of Lake Tegernsee

Marketing materials deliver an experience emblematic of the quality found in each of Gmund’s paper lines.

Gmund Brand Refresh - Environment Charter
Gmund Brand Refresh - Catalog closeup
Gmund Brand Refresh - Catalog pages
Gmund Brand Refresh - Logo Signage