Forging A New Experience
In the eyes of architects, designers and homeowners, Rocky Mountain Hardware (RMH) is without peer. Their hand-poured bronze castings are revered industry-wide for their quality and craftsmanship. RMH wanted to convey these qualities in a digital environment, and engaged Tolleson to redesign its website from the ground up, placing an emphasis not only on usability, but on the overall brand experience.
The site was designed with product discovery and design inspiration in mind, while also requiring several technical enhancements, including a custom product configurator.
Photographing each of RMH’s marquee collections with personal objects helped tell a story about the products and how they fit within the owner’s lifestyle and design aesthetic.
We curated RMH’s library of photo assets and provided guidance on how to showcase product, process and built spaces on the site and in future photo shoots.
With a highly technical and customizable product, it was important to establish a hierarchy of product information to optimize the experience for the mobile environment.