Lights, Camera, Action
Pablo products are the purest expression of light and utility. Their elegant form and clarity of purpose renders adornment and description moot. It’s the reason that photography and video are such important mediums for conveying the spirit of Pablo’s products and their underlying design thinking.
Products were shot true to their form, delivering a genuine experience second only to ownership.
Beyond capturing their industrial build, we set out to show the way a product casts light and transforms its environment.
Home and office photography helped show products in their natural environment at scale and in the context of space.