Farm Fresh Refresh

SHED is a place to be experienced. The food, curated goods, events and workshops come together in what can only be described as a modern grange. The challenge before us was to convey the SHED experience at every brand touchpoint.

SHED Brand Identity with Purple Cabbage image in background

SHED is many things. That’s what makes it interesting, but what can also dilute its brand message. Our task was to create clarity around their story and visual expression.

SHED Brand Photography of Cindy Daniel collecting eggs at the farm
SHED Brand Photography of Cindy Daniel collecting eggs at the farm
Healdsburg SHED Retail Store Exterior - Website Photography

We redrew the SHED logotype for improved legibility, crafted a new color palette, and identified a modern typeface that would scale well across print and digital platforms.

SHED Brand Refresh Identity System
SHED Brand Refresh Guidelines

SHED’s packaging was designed to be a natural extension of the clean, modern aesthetic felt throughout the space.

SHED Brand Photography of the Retail Store Interior Displays
SHED Brand Packaging of Jars and Growlers
SHED Brand Packaging System - Photography of Preserves, Spices, and Pickled Vegetables

The proprietary packaging system was designed to accommodate the range of fresh, preserved and household goods available at SHED.


SHED Brand Packaging - Photography of Bags with Grains, Legumes and Seeds
SHED Product Photography of Soaps and Cutting Boards

The new site reflects the brand’s look and feel, with a simplified “eat, shop, gather” user-pathing aligning with the in-store experience.

SHED Website viewed on an iPad
SHED Brand Product Photography - Products in Use