In the Pursuit of Science
Gilead’s therapies have transformed the lives of millions suffering from AIDS, liver ailments and cancer, among many other critical diseases. Since we began work with Gilead, we have helped them tell their story, showing how work in the laboratory impacts life at the patient level.
The Gilead.com site introduces the brand from the highest level through patient stories and leadership bios, and supported by product pipeline information and investor data.
Photography is core to the brand expression. Every photo features the scientists and patients who drive and inspire Gilead’s work.
The identity system exercises restraint, deferring to a strong photographic expression with a clean, corporate sensibility.
