The Showroom Experience
Since its launch, Coalesse has showcased at NeoCon, North America’s largest commercial design event. Every year, Tolleson leads the design of Coalesse’s exhibition space, taking cues from the latest product line and the company’s vision for the future of work. Following the industry event, the space continues to serve as a year-round showroom.
To signal a shift in Coalesse’s business strategy, editorial was elevated as hero to highlight Coalesse’s renewed focus on the office and its mission to bring new life to work.
“For The New Work Day”
Blending a sunrise and sunset image into a continuum, the space hints at the dynamic nature of the new work day – unconstrained by time or place.
“Inspiration For The New Ways We Work”
To highlight the ways work and life are merging, we integrated color and editorial to suggest the Coalesse experience at these highly fluid intersections.
Emphasizing the connections formed throughout our day, we layered a netted fabric design atop portraits to symbolize the power of settings and space to bring us together.
“Inspiration, Every Day”
For the first showroom space, we brought inspiration from the outdoors inside. A product vignette adorned with 20,000 leafy green post-it notes recalled the foliage-covered walls of nearby Wrigley Field.