Evolving in the Enterprise Market

In a highly competitive software industry, Citrix dared to stand out. Seeking to increase brand awareness and build momentum around its enterprise division, Citrix embraced an identity system with depth, breadth and a distinctive look and feel.

A new identity system introduces subtle refinements to the logotype, as well as a new typeface, color palette, graphic language, photo library and brand architecture.

Citrix Brand Guidelines - Logo System
Citrix Brand Original Logo Redrawn
Citrix Brand Guidelines - Graphic Element and Logotypes
Citrix Brand Photo Shoot - Woman on mobile phone at airport

Images from the photo shoot are layered with a digital fabric to give the entire collection a proprietary look and feel.

Citrix Brand Photography - Man with mobile phone on street

The flexibility of the system allows Citrix to extend its brand into a range of print and digital applications.

Citrix Brand Ad - Magazine Spread
Citrix Brand Applications - White Paper
Citrix Website Homepage within devices on laptop and tablet
Citrix Brand Campaign displayed in a convention hall