The Evolution of a Tech Giant

With more than 70,000 employees in 92 countries, Cisco is the worldwide leader in IT. For more than a decade, we have served as their brand agency of record, defining their visual center and aligning it with their evolving business strategy.

blue Cisco logo on light gray background

Recently, Cisco’s business strategy evolved with an emphasis on delivering real-world solutions in real time. This new direction called for an easy-to-understand visual center.

Cisco brand photograph of hikers on mountain summit
Cisco Connect ad light gray background
blue and gray Cisco brand palette
white Cisco brand icons on gray background
Cisco brand app screen meraki web page prime splash product white paper
pages from Cisco Brand Guide for Acquisitions and Collaboration Summit

A few years prior, the company known for making the Internet possible shifted their focus to how the Internet of Everything can enable a brighter future.

white Cisco logo on dark blue to light green gradient background
Cisco brochure cover titled The Business of Everything Two Cisco brochure covers
Cisco brochure cover titled The Business of Everything
Cisco brochure cover titled The Business of Everything
Grid of 4 Cisco Internet of Everything brand campaign images
Cisco homepage brochure cover signage powerpoint

Following on the heels of several consumer-facing acquisitions, Cisco required a brand evolution that would position them beyond the enterprise market.

white Cisco logo on gradient texture background
Cisco brand graphic elements palette icons gradient packaging
Cisco graphic elements typography grid of portraits
Stacks of pages from Cisco Brand Guidelines