Join the Tolleson Strategy Team

Brand Strategist

Tolleson is an independent brand studio that partners with purpose-driven organizations to find, articulate, and express their most ownable truths, collaborating across strategy, writing, design, and photography to build enduring brand systems and experiences. For the past 40 years, we’ve built strong relationships across every industry, sector, and size — from global enterprises to local colleges, from lifestyle to clean and emerging technology. All with a people-first commitment to our studio, clients, and greater community.

Tolleson’s strategy department works closely with the rest of Tolleson’s creative disciplines, developing foundational frameworks that guide every project, from discovery to launch. We’re currently looking for a thoughtful, thorough, and experienced “end-to-end” strategist to drive brand and creative strategy (reporting to the Director of Strategy)— and who is excited to join our close-knit, 30-person family.

In this role, you will:

  • Uncover insights, articulate ideas, build systems, own briefs, and develop content for every form of brand strategy, including but not limited to: research & audit (client, product, market, user), brand architecture, positioning, naming, messaging, verbal identity, go-to-market, digital, UX/UI, campaign, content, sales & marketing, etc.
  • Transform complex and technical insights into clear and compelling concepts, leveraging qualitative, quantitative, primary, and secondary research to create alignment and resonance across all brand and business imperatives
  • Be an active part of a nimble and highly cross-functional Strategy & Writing team, collaborating with Tolleson’s writers, designers, creative directors, and account leads, as well as an extended network of agency partners and freelancers, to deliver high-quality work
  • Brief, generate, review, and revise every type of writing, from positioning statements to taglines to long-form editorial — working closely with Tolleson’s writers
  • Contribute to Tolleson’s internal sales, marketing, and business development initiatives
  • Manage personal workflows and projects for multiple client partners at any given time

If you’re applying, you:

  • Bring your own humanity and deep social and cultural awareness to everything you do — led by curiosity and a commitment to doing right by yourself, your team, your clients, and your community
  • Thrive at the intersection of creative, analytical, and design thinking with a dedication to both form and function at every level of fidelity
  • Are a thoughtful and perceptive listener, learner, and communicator with proven skills across multiple verbal, visual, and written mediums
  • Work hard and smart with a passion for high-quality, high-impact work and the ability to navigate complexity with and without direction
  • Are an actively-engaged team player for whom no task is too big or too small, who welcomes opportunities to share vulnerably, embrace feedback, and challenge your own conventions
  • Have 8-10+ years of experience in applied brand and/or creative strategy
  • Have 8-10+ years of professional writing experience
  • Have a multi-disciplinary background, with the proven ability to distill vast, varied, and technically complex research into clear, simple, and actionable insights
  • Have a strong community of creative and industry professionals who can vouch for your work and would be excited to work with you again

When you work at Tolleson, you’ll join a team of people who love what they do and who they work with. We take our work seriously, but always keep the mood light. In addition to nurturing a spirited and supportive environment, we offer a great benefits package and competitive pay:

  • $125-150k+
  • Healthcare, dental, vision
  • 401k and profit-sharing
  • California-Based — hybrid and remote-first, with some required in-person events
  • Access to all local Bay Area studio spaces

To apply, please send:

  • Your resume
  • A cover letter
  • 3 work samples, ideally showcasing both strategic and writing capabilities. (Digital portfolios are welcome, though not required.)