The automotive experience as we know it is changing.

Autonomous technologies and ride-sharing services are offering new alternatives to vehicle ownership. Together they are redefining the role of cars – and the way we experience life within them. But in an industry where legacy looms large and change is incremental, automakers have been slow to adapt. Lucid Motors, a new California-based car company, aims to change that with a completely reimagined vehicle experience. And as we’ve been fortunate enough to witness first-hand, their car signals a new course for luxury mobility and quite possibly, an entire industry.