Show and Sell
Redesigning Pablo’s online experience had to achieve two primary goals: showcase the best of Pablo’s products, and by extension, the brand; and provide an online purchasing option. To satisfy each goal without compromising the overall user experience, two separate, yet compatible sites were designed—one rich in product photography and storytelling, the other optimized to facilitate purchases.
Taking cues from Pablo’s design approach, the marketing site served as an extension of the products it featured. The minimalist design and subtle user interface mirrored Pablo’s restraint, inviting products to speak for themselves.
Built atop an e-commerce platform, the responsive site was optimized for the online retail experience with design elements that took cues from Pablo’s brand expression.