Show and Sell

Redesigning Pablo’s online experience had to achieve two primary goals: showcase the best of Pablo’s products, and by extension, the brand; and provide an online purchasing option. To satisfy each goal without compromising the overall user experience, two separate, yet compatible sites were designed—one rich in product photography and storytelling, the other optimized to facilitate purchases.

Pablo Designs Website Homepage - Circa

Taking cues from Pablo’s design approach, the marketing site served as an extension of the products it featured. The minimalist design and subtle user interface mirrored Pablo’s restraint, inviting products to speak for themselves.

Pablo Designs Website Homepage showing Pixo
Pablo Designs Website Product Pages - Pixo and Solis
Pablo Designs Website Product Pages - Link, Bel Occhio, Lim360
Pablo Designs Website Page - Circa Video Details
Pablo Designs Website Page - Circa Video Details

Built atop an e-commerce platform, the responsive site was optimized for the online retail experience with design elements that took cues from Pablo’s brand expression.

Pablo Designs E-Commerce Website - Bel Occhio
Pablo Designs E-Commerce Website - Product Pages Bel Occhio
Pablo Designs E-Commerce Website Responsive - Circa Table