Eat, Shop and Gather
SHED embodies the connection between good farming, good cooking and good eating. Bringing these ideals to the fore was the focus of the web redesign, underscored by improved user-pathing and a scalable e-commerce solution.
The site was organized around three main themes: Eat, Shop and Gather. This simplified taxonomy served to highlight SHED’s core offering and improve site navigation.
Photography was introduced as a storytelling tool, communicating SHED’s farm-food-community focus.
An integrated ecommerce solution bridged the experience of shopping in store and online, with a style of product photography to match the SHED retail aesthetic.