The Paper Trail to Purchase

The growing importance of online sales prompted Gmund to redesign its website with an e-commerce solution. Tolleson collaborated on the project to help streamline the overall user experience, guiding shoppers from perusal to purchase.

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The responsive site optimizes by device, and also acknowledges a user’s locale – accommodating for language, regional distribution agreements and product availability.

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Calibrated to handle both conventional and custom orders, the site is capable of managing over 100,000 unique SKUs, which seamlessly integrate into Gmund’s ERP system.

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The site also introduced the Paperie, a gift and merchandise store targeting the consumer market.

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