Paper Work

In the paper industry, the swatchbook is an invaluable sales tool. As part of an initiative to update their swatchbook system, the goal was to create a cohesive collection that would showcase their papers’ performance capabilities and serve as a testament to each product’s artistry and printability.

gmund-swatchbook-clientlanding-cover-01

The design direction for the swatchbook covers was informed by each paper’s unique character and qualities.

gmund-swatchbook-action-bier-02
gmund-swatchbook-action-632-03
gmund-swatchbook-actioninside-2-04
gmund-swatchbook-05

A range of photographic styles was employed, including still life, landscape, portrait, and abstract.

gmund-swatchbook-gold-925-1-06
gmund-swatchbook-metallic-collateral-07
gmund-swatchbook-goldinside-08
gmund-swatchbook-09

Inside each swatchbook, the pages feature an array of product finishes and colors as well as designs that highlight a variety of techniques, including offset printing, hot-foil stamping, embossing and debossing, silkscreen, letterpress, and engraving.

gmund-swatchbook-urban-kaschmir-10
gmund-swatchbook-urban-inside-11
gmund-swatchbook-12
gmund-swatchbook-13
gmund-swatchbook-14

A custom-designed, handmade wooden box houses the entire swatchbook collection.

gmund-swatchbook-15
gmund_swatchbook-16