Paper Picture Perfect
Original photography lies at the heart of Gmund swatchbooks. As part of the redesigned system, a series of photographs was shot for each product swatchbook to evoke the conceptual inspiration behind the paper and the material qualities found within.
The range of compositions and styles used from one swatchbook to the next is a testament to the unique attributes found across Gmund’s paper products.
A photographic theme was established on the cover and carried throughout each swatchbook to demonstrate the paper’s printing capabilities.
The people, places, and objects were selected to represent the sensory attributes embodied by each product.
The artistry and composition reinforced the perception that Gmund is grounded in their commitment to quality and the creative aspirations of their customers.