Paper Picture Perfect

Original photography lies at the heart of Gmund swatchbooks. As part of the redesigned system, a series of photographs was shot for each product swatchbook to evoke the conceptual inspiration behind the paper and the material qualities found within.

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The range of compositions and styles used from one swatchbook to the next is a testament to the unique attributes found across Gmund’s paper products.

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A photographic theme was established on the cover and carried throughout each swatchbook to demonstrate the paper’s printing capabilities.

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The people, places, and objects were selected to represent the sensory attributes embodied by each product.

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The artistry and composition reinforced the perception that Gmund is grounded in their commitment to quality and the creative aspirations of their customers.

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