Designed, Sealed, Delivered
When Fulcrum Coffee brought together independent roasters, Urban City and Silver Cup, it was an opportunity for the company to build upon each product brand’s existing customer base as well as introduce a new Fulcrum-labeled line, designed to celebrate its Seattle-area roots.
Built around the story of a modern metropolis, Urban City employs conceptual graphic illustrations that reference Seattle’s climate, geography, and coffee culture.
Designed to engage the artisanal side of the city, Silver Cup’s kraft-paper bags are adorned with hand-drawn artwork of iconic Seattle.
Fulcrum’s first parent-branded products are offered in packaging grounded in the master brand language.