A Story in Every Sip
The Fulcrum Coffee website marked a pivotal stage in the company’s growth. Once a predominantly B2B company serving cafés and espresso stands throughout the Seattle area, the launch of the website signaled Fulcrum’s foray into the B2C market. Dovetailing with the completion of new packaging systems for each of the product brands, the website is a destination for rich storytelling and direct-to-consumer sales.
A recurring focus for the site was to highlight the people at Fulcrum — the stories behind their coffees, and the customers and communities they serve.
Each of the three product brands – Silver Cup, Urban City and Fulcrum – are dedicated a page to showcase the nuances of their individual offerings and tell a unique story.
The ecommerce platform integrates the café experience with coffees and brewing equipment to savor at home.