Evolving in the Enterprise Market
In a highly competitive software industry, Citrix dared to stand out. Seeking to increase brand awareness and build momentum around its enterprise division, Citrix embraced an identity system with depth, breadth and a distinctive look and feel.
A new identity system introduces subtle refinements to the logotype, as well as a new typeface, color palette, graphic language, photo library and brand architecture.
Images from the photo shoot are layered with a digital fabric to give the entire collection a proprietary look and feel.
The flexibility of the system allows Citrix to extend its brand into a range of print and digital applications.