The Evolution of a Tech Giant

With more than 70,000 employees in 92 countries, Cisco is the worldwide leader in IT. For more than a decade, we have served as their brand agency of record, defining their visual center and aligning it with their evolving business strategy.

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Recently, Cisco’s business strategy evolved with an emphasis on delivering real-world solutions in real time. This new direction called for an easy-to-understand visual center.

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A few years prior, the company known for making the Internet possible shifted their focus to how the Internet of Everything can enable a brighter future.

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Following on the heels of several consumer-facing acquisitions, Cisco required a brand evolution that would position them beyond the enterprise market.

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