Evolving A Standard

Since its inception, Acrobat has defined the document solutions category, making PDF one of the most widely adopted file formats. With each new version, the iconic trefoil mark evolves alongside new product features.

Adobe Acrobat Identity Hero on Red

As part of Adobe’s shift to a web-based delivery model, the Acrobat mark was reintroduced as the signature identity for Document Cloud. The refreshed rendering expresses a level of refinement and restraint emblematic of Adobe’s flagship cloud properties.

Adobe Acrobat Hero Identity on White Adobe Acrobat Hero Identity on White
Adobe Acrobat Identity Explorations on White
Adobe Acrobat Red Logo

The identity played a large role in the marketing effort to introduce Acrobat’s shift to Document Cloud.

Adobe Acrobat Website Product landing page on laptop

For release 11, the mark evolved to reflect a highly dynamic and media-rich feature set. The new collection of renderings adapt broadly to packaging and digital applications.

Adobe Acrobat 11 of Animation Storyboard
Adobe Acrobat 11 of Product Packaging Boxes
Adobe Acrobat 10 Identity Exploration Hero
Adobe Acrobat 10 Identity Exploration Sequence
Adobe Acrobat 10 Product Packaging Boxes

For an identity with strong brand recognition, refreshing the trefoil mark required an exhaustive study, exploring the relationship between fluidity and form.

Adobe Acrobat 10 Identity Exploration Red
Adobe Acrobat 10 Identity Explorations and Studies
Adobe Acrobat 11 Identity exploration for animation
Adobe Acrobat 12 Identity exploration on the wall at Tolleson
Adobe Acrobat 10 Identity exploration with black
Adobe Acrobat 10 Identity exploration