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April 20, 2012
As the global leader in creative technology, Adobe's Creative Suite experience has the opportunity to build brand engagement that reflects the boundless creativity of its users. We proposed that Adobe look beyond software — celebrating not only what the technology does but the creative freedom it gives to its users. A true reflection of Adobe's commitment to creativity, they embraced this big idea. The power of creativity is magnified through every touchpoint in the CS experience.
With the launch of the Creative Cloud, Adobe has reimagined the creative process, empowering users to harness their ideas anytime, anywhere. Creative Cloud combines application, service and collaboration into one accessible subscription-based platform. Our goal was to create an image that conveyed the groundbreaking concept of untethered creativity while integrating with the CS6 experience. It’s a profound change in the content creation process and a glimpse into the future of creative expression. For Adobe, it’s just the beginning.
One story. Every touchpoint.Experience CS6.
For the past three releases of Creative Suite, Tolleson has worked closely with Adobe to build its brand architecture, approaching every release and its subsequent products with a systemized approach. This year, we've revolutionized it. It's no longer about imagery; it's about experience.As the global leader in creative technology, Adobe's Creative Suite experience has the opportunity to build brand engagement that reflects the boundless creativity of its users. We proposed that Adobe look beyond software — celebrating not only what the technology does but the creative freedom it gives to its users. A true reflection of Adobe's commitment to creativity, they embraced this big idea. The power of creativity is magnified through every touchpoint in the CS experience.
With the launch of the Creative Cloud, Adobe has reimagined the creative process, empowering users to harness their ideas anytime, anywhere. Creative Cloud combines application, service and collaboration into one accessible subscription-based platform. Our goal was to create an image that conveyed the groundbreaking concept of untethered creativity while integrating with the CS6 experience. It’s a profound change in the content creation process and a glimpse into the future of creative expression. For Adobe, it’s just the beginning.