With a nod to its past, Adobe CC utilizes enhanced mnemonic imagery to express the power of creativity as it forges a new home in the cloud.
For the newest release of Adobe Acrobat, Tolleson reinterprets the iconic mark, offering an innovative take on a celebrated past.
The Creative Cloud launch imagery exemplifies all that the platform promises: innovation, collaboration and creativity without restraint.
The images created for CS6 work in concert to tell a captivating story of boundless creativity and endless possibility.
With the latest release of Lightroom, our goal was to create and capture the most creative, aspirational and evocative image that we could achieve — entirely in camera.
Adobe Creative Suite 5 called for more powerful imagery to depict the more robust integrated workflow that was to be championed at launch.
Adobe Creative Suite 4 focuses on the mnemonic naming system prevalent in the user interface and the color-coding of point products in order to instill recognition with the user from product to product.
After a key acquisiton of a competitor, this launch campaign strategically unifies an expanded product portfolio and illustrates the enhanced synergy between old and new offerings.
Inspired by Adobe’s core values, we strive to produce original imagery that is exceptional, innovative, involved and genuine.
After years of defining the look of Adobe’s software product line, Tolleson was asked to define a corporate imagery system that signals creativity and integration across a variety of communications channels.
Adobe wanted to create a consumer-facing brand that would move the concept of Photoshop beyond the box and extend the reach of its most popular product.